pubcon

The Decay and Fall Of Guest Blogging… Because Matt Said So.

Case Study: MyBlogGuest.com In a blog post on his ‘personal’ website, Google’s head of the webspam team, Matt Cutts, announced that guest blogging was over. Dead in the water. The post from January (2014) was in response to several spam blog posts and thousands of low-quality guest blogging websites. Matt, himself, referenced an email he had recently received—unsolicited, from someone wanting to guest post on his blog in exchange for one link in the article. This type of activity isn’t new and has always been a violation of Google’s Quality Guidelines, because it isn’t quality (duh). Guest posting isn’t dead and it is still acceptable when done with clear connections. What does that mean? In search positioning, namely the 200+ factors used by Google’s ranking algorithm, social and authenticity are incorporated. When a guest post is published on a blog or website, there should be clear connections between the guest, the article, the website, and the hosting site’s owner or team. When these signals do not exist, users and search engines can assume that the post was generated for rank manipulation or the post was paid for; both of which violate guidelines of the major search engines. What sparked this latest guest blogging conversation? This did: Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging: http://t.co/rc9O82fjfn — Matt Cutts (@mattcutts) March 19, 2014 In that announcement, Matt links to his January post. Over the course of the day, several guest blog websites and networks evaluated their index status. The sad winner here is believed to be MyBlogGuest.com, a guest blog network utilized by many in the SEO community to share updates, techniques and news. I say believed because no response has been given by Google as to the target. The principle of MyBlogGuest, Ann Smarty, offered this tweet and response while at PubCon New Orleans (c/o Search Engine Journal): [Official] Even though #myblogguest has been against paying for links (unlike other platforms), @mattcutts team decided to penalize us… — Ann Smarty (@seosmarty) March 19, 2014 Yes, we realize and recognize the problem of many people abusing our community. We have invested lots of effort in educating our community members on how to do guest blogging right. We have been fighting paid links, duplicate content issues, link farms, etc for years. We have had some awesome success stories from our members and we have always believed in adding value to the web. Have we deserved the “hit” (now I know what that means lol!)? I’ll let the community decide. So far we’ve had some amazing support from the community which I could not be more thankful for! The reality is, Matt Cutts is using us for the PR game: To get more people scared. We are the hugest guest blogging brand out there: He could not have got more publicity by hitting anyone else. The future? I’ll be honest. I am not sure yet. I am a human being and as much as I believe in doing the “right thing”, I am getting tired of all that publicity. We’ll re-brand out of “guest blogging” niche in the near future (we’ve been working on more functionality for a few months now and we have lots of features allowing to connect to influencers already in place now). We’ll keep supporting and helping our community members and advocates as much as we can. We have some great technology and we’ve build the most awesome team in the world. I’ll fight for them and you’ll hear more from us in the near future! The...

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Reflecting on The Basics – Meta Tags

As we began this year, I reflect on things that I do in my everyday. Am I making the most of my time as an online marketer? Do I meet my own expectations? So, wanting to be awesome, I decided that I should really figure out this whole online thing. Just like a coach teaching a new team would do, I am covering the basics. Trying to figure out what I am doing with my time I looked into the basics of working in an online market. Here are some of the sites I looked at and what I liked about the pages. Maybe it will help you, seeing as everyone (and their cat) has a web site now… http://www.webmarketingnow.com/tips/meta-tags-uncovered.htmlDo’s and don’ts of using meta tags. It also gives a description of the top 20 tags used frequently. The author (Jerry West) recommends the use of four basic tags: content, content type, content description, and language. Not recommended are tags that have no real impact on the quality of the site page (e.g. meta expires, meta rating, meta robots, and meta set cookie). http://www.highrankings.com/seo-trends?utm_source=feedburnerSite offering statistics related to search engine ranking algorithms and the associated change year over year of the SEO industry accepted practices. The importance of keywords is not important but may SEO’s and users, think it is. http://www.twresourcegroup.com/pubcon-day-3-content-creation-topics-and-search/Take away from PubCon from one marketing company concerning meta tags as having little to no impact in ranking. “Meta tags are not a factor in Google’s algorithm and are not even looked at.” http://www.pubcon.com/search/search.cgiSearch PubCon’s database of info. http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=79812What tags Google actually looks at and/or uses if they contain quality data as it relates to the web page. These tags are mainly just technical information. http://searchenginewatch.com/2167931This article dispels myths and beliefs about meta tags and data. In summary, the only tags to concern one’s self with are the meta robots (use only when removing a page from index), meta description and meta keywords (only read by a few crawlers now). http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.htmlSpecifying links or pages that have duplicate...

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