effective online marketing

My Ideas on Marketing Online (part 3)

For this final part, I just wanted to include some simple guidelines I use for my social media marketing. I don’t do a lot of this because most of my job is to build marketable websites, copy-writing, or graphic design; but it doesn’t hurt to learn more about the entire marketing environment. I have spoken with TV marketing professionals about television and TiVo’s impact, radio specialist on what Satellite Radio has done to broadcast advertising; and I just wonder… What will be the next user focused technology that will cause an evolution in the way internet marketing will be driven or how advertisers will attempt to spend their marketing dollars? Who knows but I’m sure we won’t have to wait too much longer. I mean, Atlanta is a test ground for city wide free Wi-fi! I even heard a rumor that at some point in the near future a large organization was going to release VOIP or cellular access for telephone communications to the public. In other words, free cellphone use to phones enabled to use the protocols. What would that do to the world? Anyway, here are my ideas on some of the social media outlets for marketing. As I mentioned in part two we looked at how to be audience focused as well as the why, what and where; here we look at some of the mediums to accomplish this. These are rules I follow, but they’re not the Ten Crack Commandments but it works for me (feedback or ideas welcome). Nevertheless, let me give you some key “Golden Rules” of some big marketing avenues. *As with anything internet, there are not true ‘rules’ for the internet road, only guidelines and socially accepted parameters; avoid deprecated practices, look it up novice… Twitter:Advantages – Twitter has all but replaced PR agency as a large percentage of our followers are press and analysts. Disadvantages – Because you have limited space to make the point duplicate posting, follower sculpting, anduseful posts are the name of the marketers game here. Rules of Engagement:1. Tweetlater.com or the like – Allows for inputting several tweets while designating when to actually post them.2. Mobile Applications – For fast access to info or to post fresh pics, links, or additional ‘no marketing’ relatedtweets (effective when used in conjunction with an auto delivery system).3. Cross Marketing – Find a service like Ping.fm to auto update all social outlets with each tweet or post, duh. Google Reviews:Advantages – Adds reviews to indexed links, maps, and across much of Google’s network; allow for better positioning. Disadvantages – Stringent security means lots of work to get viable reviews in and accepted. (Black Hated!!) Rules of Engagement:1. Setting up Avatars for real client reviews seems acceptable and reasonable.2. Be honest with wording and language… most humans going to the length of reading a review about something are a warm lead. Don’t mess it up with illogical gobbity gook (always wanted to say that).3. Best for retailers with large stock, several products, distributors and/or companies with multiplemarketing competitors. Blogger or Related Blog system:“Quite a few bloggers talked about nuisance blog posts clogging the web and the bad noise drowning out thegood. Frequency of blog posts should be dictated by the quality of what you have to say. If you’ve createda blog for the right reason(s), then you are passionate about your topic and should have plenty of usefulinformation to share. “Many bloggers also agree that blogging frequency is dictated by the type of blog you have. News blogs, ofcourse, would be at the most frequent end of the scale. Thoughtful and...

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My Ideas on Online Marketing (part one)

There comes a time in every Internet Marketer’s career where you look at what you’re doing and what you should be doing. I need to segway in this blog to get myself back on track by putting it out there that I am not marketing right now, just looking for feedback, ideas and direction. Nevertheless, these are my thoughts on how to use online marketing and some ideas combined from peaking in and hearing the conversations between giants over the last month. (Notes for safe keeping in my own blog… really.) Marketing Online 101 First, one should have a collegiate understanding of what it means to be a search engine marketer and why twitter is viable. In addition to an efficacious keyword targeting system… have I lost you yet? I should have, if not then you are a true marketer and not a people person. Marketing online involves one very vital aspect; not how black hat or white hat you are, how many followers you have or friend request you send out daily; its about targeting an audience. Giving them what they are looking for honestly (bad press/’word of mouth’ is bad press, just like bad breath is bad breath), with a focus on respectability in information. Its good to have a Marketing Degree for doing Online Marketing, just as an Information Technology Degree is useful in designing a social media system; but that teen sitting in her room after being grounded for sneaking out can do more effective marketing than some 40 something Marketer with a MSIT could in a week. Why? Because of the nature of this beast. It takes understanding, integration, and networking value. Sure you can blast emails, or tweet your head off, but if everyone deletes your email or never follows your ‘bird’ channel, you’re wasting your...

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