Posts by LeahS

New Year & 2017’s Big SEO Areas

Happy New Year, CSEOers! Here’s hoping your winter holidays were merry, bright, and more. It’s 2017 now, though, and it’s already go time. We saw some big changes in UX trends and more updates from Google’s Penguin and Possum in 2016. While these changes were great for users and consumers of web content, these updates left a lot of people scrambling to catch up to these changes. But we don’t want you to fall behind in 2017, which is why we’ve put together this list. Here’s what you can expect in SEO in the new year: Mobile First OK, so this isn’t exactly news, but what is new is the way that people are consuming content is. More and more people are using their phones, so having a responsive, UX friendly, optimized mobile site is key. Google AMP, or Accelerated Mobile Pages was all talk this past year. AMP is a framework that Google implemented so pages load faster. This will take a little time to set up on your site, and your users may not recognize they’re using an AMP site, nor will they necessarily care, and switching your framework will involve rewriting some content to fit your new needs. Take some time to see if AMP is right for your needs, but also note that in November of last year, Google announced “experiments” to make indexing mobile-first, which almost definitely means that it’ll happen this year. You’ll have to make the switch sooner or later, so why not add that to your list of resolutions and get it done sooner. Do not, however, neglect desktop, just make sure that the content presented on mobile and desktop pages is the same. Our next trend will see more changes to mobile, but in the way that mobile content is presented. Progressive Web Apps What? Don’t worry if you hadn’t heard of them before now. Google’s definitions is: “A Progressive Web App uses modern web capabilities to deliver an app-like user experience.” Basically, we’ll be seeing mobile sites take the place that apps would, and mobile sites will present more like apps. Theoretically, they’ll be great for any browser, since they’re built with progressive enhancement, they’ll be responsive, and since they’ll look and feel like apps, they’ll feel fresh and exciting. App development will also be an interesting field to watch this year, however, we’ll emphasize: This is not something you need. And we’re not entirely sure on how it’ll rank, but know it’s a cool bonus and we’ll see PWAs a lot more in 2017.  Moz has even more information on PWAs if you’re so inclined. Longer Content Content will always be king, but now we’re seeing emphasis on longer posts. Google Bots have updated to conduct smarter searches, and are prioritizing longer, more informative content (read: higher quality) are now favored over the 300-500 word articles, which bots can flag as “spam”, even if the amount of time spent on the page is the same. The reasoning for favoring 700-1000 word articles is that is the approximate word count/length necessary for an author’s authority to come through. What is also does is give you more room to work out your keyword readability. Keyword density is not totally a thing of the past – keep your buzzy headlines and first paragraph – but Google is now favoring keywords up top and joined association with complementary phrases. Want more? PC Mag made a handy chart of the best SEO tools of 2017 to implement all these new changes. Happy New Year, everyone, and let’s hope it’s better than...

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Updates on Social Media Strategies & Updates on Facebook Organic Reach

As 2016 comes to a close (good riddance, too!) We’ve seen some significant updates to the way that people are using social media in 2017. We’ve also noticed some declines in Facebook posts’ Organic Reach, which we’ll cover in this post, too. Let’s get started! What’s Trending? Well, a lot of the same stuff that we saw in 2016, but with a continued emphasis on mobile. I.M. ME Facebook is pushing their messenger app harder than ever, and all of the top instant messaging apps (WhatsApp, WeChat, HeyTell, and Viber) have more users than Facebook, Twitter, LinkedIn or Instagram according to Forbes. That’s a HUGE pool of people, and millennials are driving this trend. Messaging is their preferred form of communication. Marketers are also taking notice. A lot of Facebook ads now come with a chat feature, and service websites are seeing similar popup chat-boxes. Users want to connect directly with your brands, so if you don’t already have a bot in place like to contact a new follower via message, you may want to consider something like Botsify or Chatfuel that gets the conversation started (It’s also worth nothing that these bots are a trend in themselves, also making the rounds in social conversations and message boards.) EVERYONE’S STREAMING Another big trend expected to grow in 2017 are Live Videos. Instagram introduced their live video feed this year, and Facebook live launched. Candace Payne went viral with her Chewbacca mask, and Facebook and Instagram are backing these live video efforts. Facebook’s algorithm pushes live video to the top of your feed (and more on why you’re seeing what you’re seeing in your Facebook feed and the decline of organic reach in a second,) and Instagram notifies you when a friend stars a live message. Now even major news and media sites are using live video on their feeds. Ok, so you’re messaging, you have your live videos – but my posts aren’t reaching as far as they used to! No, they aren’t. Facebook updated their newsfeed algorithm for a few reasons: One is that there is too much content being published to Facebook. More than a billion people use Facebook, and with all of those posts, photos or updates, it’s harder for content to show up on your feed for any significant amount of time. This led to the next reason for the algorithm change: Facebook’s algorithm update prioritizes posts from family and friends. Users are getting content more specifically for them, as opposed to all of the content that could show up on your feed. You’ll notice ads based on recent online searches or page likes, and the rest of the posts from people you have followed. This is to prevent users from getting overwhelmed from the sheer amount of content in their feeds, and to help users get content that is specifically tailored to them. However, you can counteract these changes a little bit with something you already have in your SEO toolbox: Keep publishing quality content. Being more selective about your posts means your followers will notice an update. The Wrapper Boost posts for maximum reach. All it takes is $10-$20 to get a lot more reach, and if you boost high-quality posts that are doing well on their own, you’ll maximize your dollars spent. Also, periodically remind your followers/page fans that they can update their settings to see your content in their news feeds. We’ve all come to expect a simple “Like, share and subscribe!” with our posts or as outros to our videos, and that simple of a call to action can be...

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