Have you noticed a drop in your Facebook likes and/or your followers? If so, you are not alone. On March 12th, Facebook implemented a trim to there system to reduce the number of spammers, inactive accounts, and fake accounts. In doing so, many pages saw a drop in 5-12% of their likes and followers. The numbers for everyone is different but everyone may have seen some sort of drop.
This should be viewed as a positive change from Facebook. By removing the ‘illusion’ of more followers, users can trust the number of likes and followers; improving the credibility of the social platform, as a whole. If you haven’t leveraged the authority provided by user engagement and reviews, you are missing out! Engagement on social networks helps build up important signals for search. Social and search play well together.
Business-to-Business is a bit of a struggle on social media but consumers and clients respond well to retail, service, and product manufactures online that are active on their social platforms. Make the most of these ‘free’ resources by posting regularly, offering unique content, and engaging with your target audiences. A mix of 70/20/10 is the industry standard. 70% of the time, you should be posting engaging, meaningful content focused on user needs and relevant tips for your industry. 20% of your content on social should be industry specific; touting your knowledge or news related to the audience. Only 10% of your posts should be self-promoting.
Happy socializing and Happy St. Patrick’s Day!