Search Engine Marketing
About Online Marketing
We are frequently asked the question, what is the difference between search engine optimization and search engine marketing? Well, there isn’t a difference – mainly because search engine optimization is a component of search engine marketing. In a complete SEM solution, clients will have all aspects of online marketing: pay-per-click, display advertising, social media, SEO, public relations, reputation management, copy writing, conversion strategy, lead generation, and a plethora of other solutions. Determining what solutions are right for you is something you and your SEO (such as ChocolateSEO) should discuss. I know it goes against traditional online marketing to cut out opportunities, but PPC isn’t right for everyone, maybe you don’t want to use Twitter for your flooring company, who knows!
What we do know is that all aspects of online marketing can be customized to fit any situation or need, which is the power and beauty of the Internet. It is truly possible to shape it to your desires.
Marketing online is a great way to connect with new and existing customers, identify new opportunities and leverage the information you already have to improve your online potential. Maybe you have a website – does it convert? Maybe you’re interested in social media but don’t understand how to quantify it – we do. Or maybe you just want to maximize the potential you’ve recognized in the online market – you’re in the right place.
Search engine marketing typically involves one, multiple or all of the following opportunities:
- Pay-Per-Click Advertising
- Display Ads
- SEO – On and Off Site
- Local business listings
- Social media marketing
Talk with us about your situation, we love hearing stories and learning more about you. The worse thing you can do for your business and yourself, for that matter, is to ignore your desires for more. More visitors, more sales, more information or more return customers. All these items are more possible than ever before, all through online marketing, specifically search engine marketing. Contact us at 615.669.9106.