My Ideas on Marketing Online (part 3)

Posted by on Aug 3, 2009 in effective online marketing, online marketing, user focus, voip, wifi

For this final part, I just wanted to include some simple guidelines I use for my social media marketing. I don’t do a lot of this because most of my job is to build marketable websites, copy-writing, or graphic design; but it doesn’t hurt to learn more about the entire marketing environment. I have spoken with TV marketing professionals about television and TiVo’s impact, radio specialist on what Satellite Radio has done to broadcast advertising; and I just wonder… What will be the next user focused technology that will cause an evolution in the way internet marketing will be driven or how advertisers will attempt to spend their marketing dollars?

Who knows but I’m sure we won’t have to wait too much longer. I mean, Atlanta is a test ground for city wide free Wi-fi! I even heard a rumor that at some point in the near future a large organization was going to release VOIP or cellular access for telephone communications to the public. In other words, free cellphone use to phones enabled to use the protocols. What would that do to the world?

Anyway, here are my ideas on some of the social media outlets for marketing. As I mentioned in part two we looked at how to be audience focused as well as the why, what and where; here we look at some of the mediums to accomplish this. These are rules I follow, but they’re not the Ten Crack Commandments but it works for me (feedback or ideas welcome). Nevertheless, let me give you some key “Golden Rules” of some big marketing avenues. *As with anything internet, there are not true ‘rules’ for the internet road, only guidelines and socially accepted parameters; avoid deprecated practices, look it up novice…

Twitter:
Advantages – Twitter has all but replaced PR agency as a large percentage of our followers are press and analysts.

Disadvantages – Because you have limited space to make the point duplicate posting, follower sculpting, and
useful posts are the name of the marketers game here.

Rules of Engagement:
1. Tweetlater.com or the like – Allows for inputting several tweets while designating when to actually post them.
2. Mobile Applications – For fast access to info or to post fresh pics, links, or additional ‘no marketing’ related
tweets (effective when used in conjunction with an auto delivery system).
3. Cross Marketing – Find a service like Ping.fm to auto update all social outlets with each tweet or post, duh.

Google Reviews:
Advantages – Adds reviews to indexed links, maps, and across much of Google’s network; allow for better positioning.

Disadvantages – Stringent security means lots of work to get viable reviews in and accepted. (Black Hated!!)

Rules of Engagement:
1. Setting up Avatars for real client reviews seems acceptable and reasonable.
2. Be honest with wording and language… most humans going to the length of reading a review about something are a warm lead. Don’t mess it up with illogical gobbity gook (always wanted to say that).
3. Best for retailers with large stock, several products, distributors and/or companies with multiple
marketing competitors.

Blogger or Related Blog system:
“Quite a few bloggers talked about nuisance blog posts clogging the web and the bad noise drowning out the
good. Frequency of blog posts should be dictated by the quality of what you have to say. If you’ve created
a blog for the right reason(s), then you are passionate about your topic and should have plenty of useful
information to share.

“Many bloggers also agree that blogging frequency is dictated by the type of blog you have. News blogs, of
course, would be at the most frequent end of the scale. Thoughtful and thought-provoking essays are somewhere near the other end.” – Blizzard Internet Marketing

What this goes to say is three necessary parameters of Blogs:
1. Have accurate information, sources and relevancy to the world of today or the topic.
2. A blogs effectiveness is directly related to its purpose and the matrix attached to it. e.g. links to and from,
media incorporated, frequency of visits, subscribers/rss feeds and social media integration.
3. Authors should be visible within any blog. Blogs are children we should be proud of no matter what they do.

MyBlogLog:
Advantages – For those looking to completely integrate their media marketing and social networks. Multifaceted, Massive Multi User (MMU! like MMO but for the Internets!!) Networks and Groups. For those with experience, it can be a powerful source of leads or center step.

Disadvantages – Can open a pandora’s box of personal information if you don’t want it all out there. Very hard to grasp in a narrow sense.

Rules of Engagement:
1. Add the widgets, gadgets and gizmos you feel benefit your blog best. There are several to choose from.
2. Networking is the key with a MyBlogLog system. Investing time is necessary but payback can be substantial.
3. Learn what works for you through tracking visitors, patterns and always respond to post – good or bad,
there is no such thing as a bad relationship in the marketing world.

A. Chris TurnerAbout the Author: Chris Turner is also known as ChocolateSEO. CSEO is Chris' Nashville search marketing and consulting service offering a variety of services to help you, your company and any website maximize web-based marketing opportunities. He is the father of three girls, one boy (finally) and husband to the wonderful Savannah. Join the author's circle: Chris Turner on Google+.