Client Testimonial: MyGuru, Test Preparation and Tutoring

Posted by on Dec 12, 2014 in C.SEO, Marketing

MyGuru Test Prep and TutoringThis is a short “testimonial blog post” about the effectiveness of the investment I’ve made in working with Chris on local online marketing strategies.

I’ve spent a lot of time thinking about marketing strategies for my small but growing tutoring company. We’ve been around since 2009, and I’ve tried a lot of different stuff: inbound marketing through content, social media (of course), pay-per-click, and various offline strategies too. My goals are to both improve SEO rankings but also increase actual web-site traffic (through both organic search and referrals from particular web-sites).

As a provider of 1-1 tutors in various cities with no physical locations (students meet tutors in coffee shops, libraries, etc.), we face a specific set of challenges. MyGuru has an elite team of tutors in Chicago, but we’ve expanded to many other cities as well. Our success is, in large part, a function of being known locally for having great tutors. At the same time, we are trying to build a brand that, regardless of location, is more generally known for offering excellent advice related to specific exams, like the ACT, SAT, GMAT, or GRE, as well as for academic skill development through better mindsets, academic planning, more effective study habits, or better time management.

So, I worked with Chris and C.SEO to develop a three pronged strategy:

  1. Develop powerful, general content that’s not location specific and build links associated with that content
  2. Develop powerful, localized content, and build links associated with the content
  3. Use specific tools to cost effectively get local profiles up on the most important business directories, like Google Plus local, Yelp, Angie’s List, and more.

I have been very pleased with the results of this effort. There are so many marketing options available to small businesses these days, and lots of ways to spend (and waste) money and time. By working with Chris, I not only get helpful advice, but someone who was able to dig in and set up Google Plus Local vs. Google Plus Brand profiles for me, or call Yext and negotiate on pricing, and many other major and minor things.

MyGuru's organic growth

The results have been nice. Organic traffic is about 50% higher after about 6 months of working together. MyGuru is flourishing in part due to Chris’ helpful advice and hard work.

Mark Skoskiewicz

Founder of MyGuru

 

— This is a guest post authored by Mark Skoskiewicz and posted by Chris Turner —

A. Chris TurnerAbout the Author: Chris Turner is also known as ChocolateSEO. CSEO is Chris' Nashville search marketing and consulting service offering a variety of services to help you, your company and any website maximize web-based marketing opportunities. He is the father of three girls, one boy (finally) and husband to the wonderful Savannah. Join the author's circle: Chris Turner on Google+.