Reflecting on The Basics – Meta Tags

Posted by on Jan 21, 2010 in meta data, pubcon, web development

As we began this year, I reflect on things that I do in my everyday. Am I making the most of my time as an online marketer? Do I meet my own expectations? So, wanting to be awesome, I decided that I should really figure out this whole online thing. Just like a coach teaching a new team would do, I am covering the basics. Trying to figure out what I am doing with my time I looked into the basics of working in an online market. Here are some of the sites I looked at and what I liked about the pages. Maybe it will help you, seeing as everyone (and their cat) has a web site now…
Do’s and don’ts of using meta tags. It also gives a description of the top 20 tags used frequently. The author (Jerry West) recommends the use of four basic tags: content, content type, content description, and language. Not recommended are tags that have no real impact on the quality of the site page (e.g. meta expires, meta rating, meta robots, and meta set cookie).
Site offering statistics related to search engine ranking algorithms and the associated change year over year of the SEO industry accepted practices. The importance of keywords is not important but may SEO’s and users, think it is.
Take away from PubCon from one marketing company concerning meta tags as having little to no impact in ranking. “Meta tags are not a factor in Google’s algorithm and are not even looked at.”
Search PubCon’s database of info.
What tags Google actually looks at and/or uses if they contain quality data as it relates to the web page. These tags are mainly just technical information.
This article dispels myths and beliefs about meta tags and data. In summary, the only tags to concern one’s self with are the meta robots (use only when removing a page from index), meta description and meta keywords (only read by a few crawlers now).
Specifying links or pages that have duplicate content.

A. Chris TurnerAbout the Author: Chris Turner is also known as ChocolateSEO. CSEO is Chris' Nashville search marketing and consulting service offering a variety of services to help you, your company and any website maximize web-based marketing opportunities. He is the father of three girls, one boy (finally) and husband to the wonderful Savannah. Join the author's circle: Chris Turner on Google+.