Google Moves into the Registrar Business

Posted by on Aug 5, 2014 in C.SEO, Google Updates, Information Technology

Yup, Google is testing the waters on allowing Internet users to register domains with them. The new service, called Google Domains (currently in beta and by invite only) allows users to manage, transfer in, and buy domains from within Google’s system at To introduce the service, Google is offering selected invitees the ability to purchase a domain for free as long as the domain is under $12 USD.

You may have received an email from Google Analytics with a 20-character code for free one-year registration.

Google Registrar in Beta

Google adds registrar services to it’s repertoire.

As a test of this new service, I purchased (for free) the domain I setup forwarding of the domain and it was active within 1 hour! Impressive… most impressive. The process was extremely simple and easy to navigate. You will find the standard options of registering in the process: auto renewing, domain forwarding, administrative contact, hosting options, privacy settings, and a few others. The platform is integrated with Gmail and uses the Google Wallet for purchasing.

Top Options within Google DomainsSome users may find it interesting that once they complete the registration process, they will be immediately offered the options of using a template hosting site such as SquareSpace, Wix, Shopify, and Weebly. Although it is designated as ad space, where is WordPress or HostGator? They aren’t partners?!

Hosting Partners in the Google Domains platform

The Wrapper

I would have to say I  am not surprised by this move. I think it has been a long time coming. Google has been providing businesses with Google Apps centered on helping streamline digital assets and the management of said assets; the timing of this move was just unexpected. But a good move seeing that the fiscal year starts in September.

That being the case, one can only speculate that there will be concerns with ‘extra’ (read: preferential) value being given to domains that are hosted by Google. Only time and SERPs will tell. Reviewing the Terms of Service, there are no indicators or areas of concern as much of the language mirrors the terminology used on all registrars.



A. Chris TurnerAbout the Author: Chris Turner is also known as ChocolateSEO. CSEO is Chris' Nashville search marketing and consulting service offering a variety of services to help you, your company and any website maximize web-based marketing opportunities. He is the father of three girls, one boy (finally) and husband to the wonderful Savannah. Join the author's circle: Chris Turner on Google+.