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C.SEO – Nashville SEM

Posted by on Feb 1, 2012 in Uncategorized | Comments Off

Sweet! You’ve found ChocolateSEO! We invite you to take a look around (maybe take a nibble or two) and see how smooth SEO & SEM can be.   What is CSEO? ChocolateSEO is an SEO/SEM consulting firm created by the SEO Specialist Aaron Christopher Turner. Chris, along with his network of specialists, offers a variety of services to help you, your company, and any website find and maximize web-based marketing opportunities, hence our helpful tag: “find your marketing sweet spot.” As in a box of chocolates, there is guess work in picking...

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The Decay and Fall Of Guest Blogging… Because Matt Said So.

Posted by on Mar 20, 2014 in link building, online marketing, pubcon | 0 comments

Case Study: MyBlogGuest.com In a blog post on his ‘personal’ website, Google’s head of the webspam team, Matt Cutts, announced that guest blogging was over. Dead in the water. The post from January (2014) was in response to several spam blog posts and thousands of low-quality guest blogging websites. Matt, himself, referenced an email he had recently received—unsolicited, from someone wanting to guest post on his blog in exchange for one link in the article. This type of activity isn’t new and has always been a violation of Google’s Quality...

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Yahoo Partners With Yelp

Posted by on Feb 11, 2014 in Yahoo | 0 comments

Yahoo Partners With Yelp

Are you an avid Yelper? Do you love reviews and learning about businesses before you patronize them? Yahoo is stepping up their local game by integrating Yelp reviews into the search results. The details are still behind the walls, but what has been released is that the partnership will result in Yelp content being associated with Yahoo search listings. Search Engine Journal’s Matt Southern points to the integration of not only reviews but photos and local content, such as maps. What About Yahoo’s Partnership With Bing?! The...

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Small / Medium Business Local Data: Citations & Map Listings

Posted by on Jan 30, 2014 in Google Maps, Marketing | 0 comments

Small / Medium Business Local Data: Citations & Map Listings

Citations are points of reference that point to a business. For some, it may be easy to remember having to cite resources used in a college report. In the same fashion, search platforms like Google use digital citations to determine accuracy of geographical information. Search engines are similar to encyclopedias or indices (the plural of index) that contain a number of reference points. In search 4.0, many platforms have moved beyond simply providing a reference into providing the answers themselves. But no matter the method, citations...

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Google Webmaster Updates To Start 2014

Posted by on Jan 7, 2014 in Google Webmaster Tools | 0 comments

Google Webmaster Updates To Start 2014

As one door closes another opens, or something like that. Google, it seems, isn’t all about withholding data as most speculated after the full-force shutdown of free range organic keywords, aka the evil [not provided]. How can I, an organic search marketer say such a thing? Well, in their overarching generosity, Google announced today that they were introducing deeper keyword data points in Google Webmaster Tools, retroactive to December 31, 2013. Mobile Changes and Updates The Google Webmaster Tools (GWMTs)  update centers around...

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Reduction Of Authorship Snippets

Posted by on Dec 20, 2013 in Google Updates | 0 comments

Reduction Of Authorship Snippets

Authorship in 2012 was a big deal. It offered a way of connecting specific authors of content with verified profiles in Google’s system. This week, Matt Cutts, head of search spam at Google, confirmed that the team was implementing a 15% reduction in rich snippets on search result pages (SERPs). This change was initially announced at this year’s PubCon, but is only now being seen and experienced by webmasters. What does this actually mean? At it’s height, search results would display rich snippets next to nearly half of the...

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Social Media Workshop and More: Nossi Celebrates 40 Years!

Posted by on Nov 4, 2013 in Nashville News, Social Media | 0 comments

Social Media Workshop and More: Nossi Celebrates 40 Years!

Forty years ago, in 1973, Nossi Vatandoost was teaching art in a small kitchen to a few students. Taking her passion for art and instruction, she opened Nossi College of Art to serve the art student communities in Nashville and surrounding states. This year, Nossi College of Art is celebrating 40 years in Nashville with a party. On Saturday, November 9th, from 1pm to 5pm, you can meet Ms. Nossi and view some of her artwork that has not been exhibited in years. The college will also be offering several free, mini-workshops hosted by Nossi...

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Custom and Vanity URLs on Google+

Posted by on Oct 31, 2013 in Google Updates, Google+ | 0 comments

Custom and Vanity URLs on Google+

You may have recently received a notice from Google that your Google+ Page or Profile qualified for a custom URL and the great people of Google had already reserved one for you. Congratulations! Welcome to the awesome sauce club! After the flood of endorphins subside and the crowds roar becomes a low hymn, settle down and let’s look at the marketing strategy behind this move; from your perspective and Google’s. Vanity URL versus Custom URL Yes, there is a difference. The custom URL that Google may have reserved and offered you is...

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Everywhere I look, I see #Hashtags… Google Offers Hashtag Searches

Posted by on Sep 26, 2013 in Google Updates | 0 comments

Everywhere I look, I see #Hashtags… Google Offers Hashtag Searches

While not fully implemented, some are seeing this new functionality. When a search is done using a hashtag, such as the one performed below (#notprovided): The hashtag search makes a lot of sense as Google continues to expand the usefulness and requirement of Google+. Along with the increased use of secure search throughout Google properties, Google has made it mandatory to have an authenticated Google+ account to comment and interact with YouTube videos. This new search function can be done using the regular search field but the result page...

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SEO IS [Officially] DEAD: [not provided] at 100%

Posted by on Sep 25, 2013 in Google Updates | 0 comments

SEO IS [Officially] DEAD: [not provided] at 100%

Okay, it isn’t really dead, but every SEO has used the headline once, right?! This will be the only time I do. Evolution takes many forms and affects many different facets; animals, environments, styles, and technology all evolve. Google is a business, you may have heard me say it a time or two, and as such—they evolve as well. Since October of 2011, [not provided] has been the thorn and bane of every self-respecting SEO. Well, Google has decided to do their best Dark Knight Bane impression by breaking the backs of many businesses and...

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Google Webmaster Change: Data for 360 versus 90 Days

Posted by on Sep 6, 2013 in Google Webmaster Tools | 0 comments

Google Webmaster Change: Data for 360 versus 90 Days

Push hard enough and even Google will move. Or so I’d like to think. I say that thanks to an article featured in Search Engine Land. SEL covered a situation in which many publishers and webmasters have been at arms with Google over the [not provided] situation. Marketing Land coined the initiation of [not provided] as “Dark Google.” If you are unfamiliar with [not provided], where have you been?! Two years ago Google started withholding data from webmasters related to secure searches. This hidden data on average makes up 30-50% of web...

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