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5 Facts about PageRank in 2014 (and Beyond)

Posted by on Aug 22, 2014 in Algo Changes, Information Technology | Comments Off

Why Links Matter/ed – PageRank   Introduction to PageRank   When you have the job of organizing the world-wide-web, you need some method of assigning value to each page the web contains. For Google and its creators Larry Page and Sergey Brin, this value came to be known as PageRank. This arbitrary value is a combination of several parameters associated with any and every page saved to their index. PageRank is meant to offer an ‘absolute quality’ for any given page. It was understood in the early years of Google (circa 2008-2010)...

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Valuing SEO: How Much is a Good SEO Strategy Worth?!

Posted by on Aug 20, 2014 in advertising strategy, C.SEO, Search Engine Optimization | Comments Off

Search Engine Optimization is commonplace now. In the earlier years of 2000, it was an after thought and not on many an organization’s radar. The search marketing industry has evolved along with digital technologies and now SEO incorporates several elements to include technical, content, social and graphical components. With that being the case how do businesses go about finding value in SEO and determining what is an appropriate cost for an organic optimization strategy, agency or SEO technician?   Organic Percentage Of search Before we...

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Google Moves into the Registrar Business

Posted by on Aug 5, 2014 in C.SEO, Google Updates, Information Technology | Comments Off

Google Moves into the Registrar Business

Yup, Google is testing the waters on allowing Internet users to register domains with them. The new service, called Google Domains (currently in beta and by invite only) allows users to manage, transfer in, and buy domains from within Google’s system at domains.google.com. To introduce the service, Google is offering selected invitees the ability to purchase a domain for free as long as the domain is under $12 USD. You may have received an email from Google Analytics with a 20-character code for free one-year registration. As a test of...

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Local Search Update, Codename: Pigeon

Posted by on Aug 4, 2014 in Algo Changes, Google Maps, Google Updates | Comments Off

Local Search Update, Codename: Pigeon

Google Gets Pigeon-Focused In Local Search Yeah, we know, another goofy animal name for something that really impacts the way we live our lives and conduct business everyday; but it’s better than Codename: Fluffy Bunny. So, what do we know about this update after a few days with it. According to Search Engine Land, the focus of the update is to “provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.” This resulted in a few noticeable alterations to the organic...

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Word Counts and Search Engines – Is There A Minimum?

Posted by on May 18, 2014 in content & content optimization | Comments Off

Typically, when we receive questions at C.SEO, we respond individually with something unique to the question, confidentially. However, there are some topics that come up more often that begs to be answered on a public forum. That is just the case with this question; is there a minimum word count for search engines? The Frequently Asked Question The latest question that sparked this very post was offered up by a good friend of ours, Abbey (but not ‘Dear’) who, by profession, is an editor and content extraordinaire. I’m having...

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The Decay and Fall Of Guest Blogging… Because Matt Said So.

Posted by on Mar 20, 2014 in link building, online marketing, pubcon | Comments Off

Case Study: MyBlogGuest.com In a blog post on his ‘personal’ website, Google’s head of the webspam team, Matt Cutts, announced that guest blogging was over. Dead in the water. The post from January (2014) was in response to several spam blog posts and thousands of low-quality guest blogging websites. Matt, himself, referenced an email he had recently received—unsolicited, from someone wanting to guest post on his blog in exchange for one link in the article. This type of activity isn’t new and has always been a violation of Google’s Quality...

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Yahoo Partners With Yelp

Posted by on Feb 11, 2014 in Yahoo | Comments Off

Yahoo Partners With Yelp

Are you an avid Yelper? Do you love reviews and learning about businesses before you patronize them? Yahoo is stepping up their local game by integrating Yelp reviews into the search results. The details are still behind the walls, but what has been released is that the partnership will result in Yelp content being associated with Yahoo search listings. Search Engine Journal’s Matt Southern points to the integration of not only reviews but photos and local content, such as maps. What About Yahoo’s Partnership With Bing?! The...

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Small / Medium Business Local Data: Citations & Map Listings

Posted by on Jan 30, 2014 in Google Maps, Marketing | Comments Off

Small / Medium Business Local Data: Citations & Map Listings

Citations are points of reference that point to a business. For some, it may be easy to remember having to cite resources used in a college report. In the same fashion, search platforms like Google use digital citations to determine accuracy of geographical information. Search engines are similar to encyclopedias or indices (the plural of index) that contain a number of reference points. In search 4.0, many platforms have moved beyond simply providing a reference into providing the answers themselves. But no matter the method, citations...

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Google Webmaster Updates To Start 2014

Posted by on Jan 7, 2014 in Google Webmaster Tools | Comments Off

Google Webmaster Updates To Start 2014

As one door closes another opens, or something like that. Google, it seems, isn’t all about withholding data as most speculated after the full-force shutdown of free range organic keywords, aka the evil [not provided]. How can I, an organic search marketer say such a thing? Well, in their overarching generosity, Google announced today that they were introducing deeper keyword data points in Google Webmaster Tools, retroactive to December 31, 2013. Mobile Changes and Updates The Google Webmaster Tools (GWMTs)  update centers around...

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Reduction Of Authorship Snippets

Posted by on Dec 20, 2013 in Google Updates | Comments Off

Reduction Of Authorship Snippets

Authorship in 2012 was a big deal. It offered a way of connecting specific authors of content with verified profiles in Google’s system. This week, Matt Cutts, head of search spam at Google, confirmed that the team was implementing a 15% reduction in rich snippets on search result pages (SERPs). This change was initially announced at this year’s PubCon, but is only now being seen and experienced by webmasters. What does this actually mean? At it’s height, search results would display rich snippets next to nearly half of the...

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