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Penguin 3.0 Is Here!

Posted by on Oct 28, 2014 in Algo Changes | Comments Off

Penguin 3.0 Is Here!

The last Penguin update occurred in October of 2013. We saw some signals a new update of Google’s link quality component of the algorithm was coming. Before most Google updates are implemented, there are changes that happen with the SERPs, fluctuations in the number of search impressions, link changes in Google Webmaster Tools (GWT), and a few other signals. As of October 21st, Penguin 3.0 is being released, worldwide. It should impact 1% of all US English queries according to Pierre Far of Google UK. The roll out will last several weeks as...

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Panda 4.1

Posted by on Oct 24, 2014 in Algo Changes | Comments Off

Panda 4.1

Content is built to help inform and educate users. Google’s algorithm handles multiple areas focused on quality and content. To ensure the search results are as relevant as possible, the Google algorithm has several components that focus on separate values. Panda is aimed at identifying low-quality content. The latest update to Panda, released on September 25 and rolled out over the span of 2-3 weeks, is designed to help SMBs and their sites. This update, like others, only affects certain queries. “Depending on the locale, around 3-5% of...

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Bing Updates and Edits, 2014

Posted by on Sep 29, 2014 in Bing | Comments Off

Does Bing really matter? Well according to comScore, they sure do! Google has the lion share of the market with 67.6% while Bing remains in second place with 18.7% and Yahoo is at 10%. With these numbers amounting for 96.3% of the market, we know that other search platforms, like AOL and Comcast, account for only 3.7%. Business owners know the value of Google but many underestimate the value of Bing. Microsoft’s search platform isn’t a strong competitor with Google’s brand and user loyalty, but with a number of partnerships that include...

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Penguin 3.0 to hit before the end of the Year

Posted by on Sep 12, 2014 in Algo Changes, Google Updates | Comments Off

Penguin 3.0 to hit before the end of the Year

We have seen the signals that Google was preparing to make an update or change to their search system, in regards to refining the way the algorithm evaluates links, for some time now. Tremors in the search surrounding links comes in the form of changes in GWMT’s link reporting, changes to authorship, concerns with directory and forum linking along with the ever-controversial advertorial links. Penguin focuses on links and Panda focuses on low-quality content. Search Engine Land offers a great history of Penguin update and Barry Schwartz...

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5 Facts about PageRank in 2014 (and Beyond)

Posted by on Aug 22, 2014 in Algo Changes, Information Technology | Comments Off

5 Facts about PageRank in 2014 (and Beyond)

Why Links Matter/ed – PageRank   Introduction to PageRank   When you have the job of organizing the world-wide-web, you need some method of assigning value to each page the web contains. For Google and its creators Larry Page and Sergey Brin, this value came to be known as PageRank. This arbitrary value is a combination of several parameters associated with any and every page saved to their index. PageRank is meant to offer an ‘absolute quality’ for any given page. It was understood in the early years of Google (circa 2008-2010)...

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Valuing SEO: How Much is a Good SEO Strategy Worth?!

Posted by on Aug 20, 2014 in advertising strategy, C.SEO, Search Engine Optimization | Comments Off

Search Engine Optimization is commonplace now. In the earlier years of 2000, it was an after thought and not on many an organization’s radar. The search marketing industry has evolved along with digital technologies and now SEO incorporates several elements to include technical, content, social and graphical components. With that being the case how do businesses go about finding value in SEO and determining what is an appropriate cost for an organic optimization strategy, agency or SEO technician?   Organic Percentage Of search Before we...

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Google Moves into the Registrar Business

Posted by on Aug 5, 2014 in C.SEO, Google Updates, Information Technology | Comments Off

Google Moves into the Registrar Business

Yup, Google is testing the waters on allowing Internet users to register domains with them. The new service, called Google Domains (currently in beta and by invite only) allows users to manage, transfer in, and buy domains from within Google’s system at domains.google.com. To introduce the service, Google is offering selected invitees the ability to purchase a domain for free as long as the domain is under $12 USD. You may have received an email from Google Analytics with a 20-character code for free one-year registration. As a test of...

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Local Search Update, Codename: Pigeon

Posted by on Aug 4, 2014 in Algo Changes, Google Maps, Google Updates | Comments Off

Local Search Update, Codename: Pigeon

Google Gets Pigeon-Focused In Local Search Yeah, we know, another goofy animal name for something that really impacts the way we live our lives and conduct business everyday; but it’s better than Codename: Fluffy Bunny. So, what do we know about this update after a few days with it. According to Search Engine Land, the focus of the update is to “provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.” This resulted in a few noticeable alterations to the organic...

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Word Counts and Search Engines – Is There A Minimum?

Posted by on May 18, 2014 in content & content optimization | Comments Off

Typically, when we receive questions at C.SEO, we respond individually with something unique to the question, confidentially. However, there are some topics that come up more often that begs to be answered on a public forum. That is just the case with this question; is there a minimum word count for search engines? The Frequently Asked Question The latest question that sparked this very post was offered up by a good friend of ours, Abbey (but not ‘Dear’) who, by profession, is an editor and content extraordinaire. I’m having...

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The Decay and Fall Of Guest Blogging… Because Matt Said So.

Posted by on Mar 20, 2014 in link building, online marketing, pubcon | Comments Off

Case Study: MyBlogGuest.com In a blog post on his ‘personal’ website, Google’s head of the webspam team, Matt Cutts, announced that guest blogging was over. Dead in the water. The post from January (2014) was in response to several spam blog posts and thousands of low-quality guest blogging websites. Matt, himself, referenced an email he had recently received—unsolicited, from someone wanting to guest post on his blog in exchange for one link in the article. This type of activity isn’t new and has always been a violation of Google’s Quality...

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