Blog

Facebook Cuts The Fat – No More Fakers

Posted by on Mar 17, 2015 in Facebook | Comments Off on Facebook Cuts The Fat – No More Fakers

Have you noticed a drop in your Facebook likes and/or your followers? If so, you are not alone. On March 12th, Facebook implemented a trim to there system to reduce the number of spammers, inactive accounts, and fake accounts. In doing so, many pages saw a drop in 5-12% of their likes and followers. The numbers for everyone is different but everyone may have seen some sort of drop. This should be viewed as a positive change from Facebook. By removing the ‘illusion’ of more followers, users can trust the number of likes and...

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Google FIBER, Nashville!

Posted by on Jan 27, 2015 in Google Fiber, Google Updates | Comments Off on Google FIBER, Nashville!

Google FIBER, Nashville!

Google is making a big announcement today concerning Google Fiber and it’s introduction to Nashville proper. If you aren’t familiar with Google Fiber, let me enlighten you. Google Fiber is the search giants expansion into the ISP field in the form of low-cost, high-speed Internet service. Fiber focuses on Internet and TV services, connected to the Google Play store, Google+ and Google Drive. Fiber is currently only available in certain cities. Unfortunately, C.SEO‘s Spring Hill location is out, but the satellite office is in...

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Client Testimonial: MyGuru, Test Preparation and Tutoring

Posted by on Dec 12, 2014 in C.SEO, Marketing | Comments Off on Client Testimonial: MyGuru, Test Preparation and Tutoring

This is a short “testimonial blog post” about the effectiveness of the investment I’ve made in working with Chris on local online marketing strategies. I’ve spent a lot of time thinking about marketing strategies for my small but growing tutoring company. We’ve been around since 2009, and I’ve tried a lot of different stuff: inbound marketing through content, social media (of course), pay-per-click, and various offline strategies too. My goals are to both improve SEO rankings but also increase actual web-site traffic (through both organic...

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Penguin 3.0 Is Here!

Posted by on Oct 28, 2014 in Algo Changes | Comments Off on Penguin 3.0 Is Here!

Penguin 3.0 Is Here!

The last Penguin update occurred in October of 2013. We saw some signals a new update of Google’s link quality component of the algorithm was coming. Before most Google updates are implemented, there are changes that happen with the SERPs, fluctuations in the number of search impressions, link changes in Google Webmaster Tools (GWT), and a few other signals. As of October 21st, Penguin 3.0 is being released, worldwide. It should impact 1% of all US English queries according to Pierre Far of Google UK. The roll out will last several weeks as...

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Panda 4.1

Posted by on Oct 24, 2014 in Algo Changes | Comments Off on Panda 4.1

Panda 4.1

Content is built to help inform and educate users. Google’s algorithm handles multiple areas focused on quality and content. To ensure the search results are as relevant as possible, the Google algorithm has several components that focus on separate values. Panda is aimed at identifying low-quality content. The latest update to Panda, released on September 25 and rolled out over the span of 2-3 weeks, is designed to help SMBs and their sites. This update, like others, only affects certain queries. “Depending on the locale, around 3-5% of...

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Bing Updates and Edits, 2014

Posted by on Sep 29, 2014 in Bing | Comments Off on Bing Updates and Edits, 2014

Does Bing really matter? Well according to comScore, they sure do! Google has the lion share of the market with 67.6% while Bing remains in second place with 18.7% and Yahoo is at 10%. With these numbers amounting for 96.3% of the market, we know that other search platforms, like AOL and Comcast, account for only 3.7%. Business owners know the value of Google but many underestimate the value of Bing. Microsoft’s search platform isn’t a strong competitor with Google’s brand and user loyalty, but with a number of partnerships that include...

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Penguin 3.0 to hit before the end of the Year

Posted by on Sep 12, 2014 in Algo Changes, Google Updates | Comments Off on Penguin 3.0 to hit before the end of the Year

Penguin 3.0 to hit before the end of the Year

We have seen the signals that Google was preparing to make an update or change to their search system, in regards to refining the way the algorithm evaluates links, for some time now. Tremors in the search surrounding links comes in the form of changes in GWMT’s link reporting, changes to authorship, concerns with directory and forum linking along with the ever-controversial advertorial links. Penguin focuses on links and Panda focuses on low-quality content. Search Engine Land offers a great history of Penguin update and Barry Schwartz...

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5 Facts about PageRank in 2014 (and Beyond)

Posted by on Aug 22, 2014 in Algo Changes, Information Technology | Comments Off on 5 Facts about PageRank in 2014 (and Beyond)

5 Facts about PageRank in 2014 (and Beyond)

Why Links Matter/ed – PageRank   Introduction to PageRank   When you have the job of organizing the world-wide-web, you need some method of assigning value to each page the web contains. For Google and its creators Larry Page and Sergey Brin, this value came to be known as PageRank. This arbitrary value is a combination of several parameters associated with any and every page saved to their index. PageRank is meant to offer an ‘absolute quality’ for any given page. It was understood in the early years of Google (circa 2008-2010)...

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Valuing SEO: How Much is a Good SEO Strategy Worth?!

Posted by on Aug 20, 2014 in advertising strategy, C.SEO, Search Engine Optimization | Comments Off on Valuing SEO: How Much is a Good SEO Strategy Worth?!

Search Engine Optimization is commonplace now. In the earlier years of 2000, it was an after thought and not on many an organization’s radar. The search marketing industry has evolved along with digital technologies and now SEO incorporates several elements to include technical, content, social and graphical components. With that being the case how do businesses go about finding value in SEO and determining what is an appropriate cost for an organic optimization strategy, agency or SEO technician?   Organic Percentage Of search Before we...

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Google Moves into the Registrar Business

Posted by on Aug 5, 2014 in C.SEO, Google Updates, Information Technology | Comments Off on Google Moves into the Registrar Business

Google Moves into the Registrar Business

Yup, Google is testing the waters on allowing Internet users to register domains with them. The new service, called Google Domains (currently in beta and by invite only) allows users to manage, transfer in, and buy domains from within Google’s system at domains.google.com. To introduce the service, Google is offering selected invitees the ability to purchase a domain for free as long as the domain is under $12 USD. You may have received an email from Google Analytics with a 20-character code for free one-year registration. As a test of...

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