Finding Your Marketing Sweet SpotNavigation
Citations are points of reference that point to a business. For some, it may be easy to remember having to cite resources used in a college report. In the same fashion, search platforms like Google use digital citations to determine accuracy of geographical information. Search...Read More
As one door closes another opens, or something like that. Google, it seems, isn’t all about withholding data as most speculated after the full-force shutdown of free range organic keywords, aka the evil [not provided]. How can I, an organic search marketer say such a...Read More
Authorship in 2012 was a big deal. It offered a way of connecting specific authors of content with verified profiles in Google’s system. This week, Matt Cutts, head of search spam at Google, confirmed that the team was implementing a 15% reduction in rich snippets on...Read More
The Internet is always evolving, so your marketing has to be organic as well.
ChocolateSEO was created by Chris in 2011. Using a network of dedicated developers, designers, search marketing specialist, and content creators, Chris leads C.SEO teams in fulfilling client needs. He felt it was important to create an environment where the clients were a part of their marketing plan and understood exactly what was going on.
There are a number of components that make up a complete SEM strategy. No SEO, individual, firm, or agency, can ever guarantee online marketing success without identifying what success will look like or how they will get you there (Nor can anyone promise or guarantee #1 rankings in any search engine). It is our passion at ChocolateSEO to maximize clients marketing through designing and assembling a strategy that is
Every marketing situation is different and every client is unique, even so, there are key components of an Internet marketing strategy that are the standard assortment.
We are frequently asked the question, what is the difference between search engine optimization and search engine marketing? Well, there isn’t a difference – mainly because search engine optimization is a component of search engine marketing. In a complete SEM solution, clients will have all aspects of online marketing: pay-per-click, display advertising, social media, SEO, public relations, reputation management, copy writing, conversion strategy, lead generation, and a plethora of other solutions. Determining what solutions are right for you is something you and your SEO (such as ChocolateSEO) should discuss. I know it goes against traditional online marketing to cut out opportunities, but PPC isn’t right for everyone, maybe you don’t want to use Twitter for your flooring company, who knows!